What do you learn in the process of a $95M business acquisition? Well this week we dive into that with someone who has the experience: Mr. Judd Armstrong. Judd is the founder of Jaybird - the first and one of the most popular brands of wireless headphones in the world. What holds most people back is that they don't believe it's possible for THEM. Well, Judd started out with a $10ph retail job and went on to become the founder of Jaybird, which was sold in 2016 to Logitech for $95M. Jaybird also achieved a 50% market share in sports wireless headphones and was profitable each year of business with a 50-100% year over year growth. Quite a story. So what made him so determined and successful…? Join us as we analyze what a successful entrepreneurial mindset is made of and how you can break free of what holds most people back and go on to achieve what others think of as impossible. You don't want to miss this FREE advice from super successful entrepreneur Judd Armstrong. Hit subscribe to join the Investor Mindset community and grow your business knowledge and skill for free today.
What do you learn in the process of a $95M business acquisition? Well this week we dive into that with someone who has the experience: Mr. Judd Armstrong. Judd is the founder of Jaybird - the first and one of the most popular brands of wireless headphones in the world.
What holds most people back is that they don't believe it's possible for THEM. Well, Judd started out with a $10ph retail job and went on to become the founder of Jaybird, which was sold in 2016 to Logitech for $95M. Jaybird also achieved a 50% market share in sports wireless headphones and was profitable each year of business with a 50-100% year over year growth. Quite a story. So what made him so determined and successful…?
Join us as we analyze what a successful entrepreneurial mindset is made of and how you can break free of what holds most people back and go on to achieve what others think of as impossible.
You don't want to miss this FREE advice from super successful entrepreneur Judd Armstrong. Hit subscribe to join the Investor Mindset community and grow your business knowledge and skill for free today.
KEY TAKEAWAYS
1. Every one of us has something special to do in life and are here for a purpose. So it comes down to what's placed in your heart.
2. Denzel Washington: "True desire in the heart, that itch that you have whatever it is you want to do, that thing that you want to do to help others and to grow and to make money that desire that itch, that's God's proof to you, sent beforehand, already to indicate that it's yours."
3. If you're thinking about something that is holding you back, then just flip it on it's head and drive forward.
4. Follow your heart and use your mindset to navigate your path wisely and safely.
5. What holds most people back is that they don't believe it's possible for THEM.
6. When others say to you "you can't do that! That never happens in life!" just remember that they cannot see past that hurdle themselves and are just looking out for you. It doesn't mean it's gospel and it doesn't mean you NEED to listen to it. Take your own path.
7. Try something new and stretch yourself into a new experience.
8. Financial freedom is the ability to have no debt and/or reliance on anything or anyone.
9. Try to get multiple sources of income so you're not a slave to one method
10. If you're going to sell your business, sell it when it's at the top.
11. Success is the progressive realization of a worthy endeavor.
LINKS
https://www.linkedin.com/in/judd-armstrong-6b3221a/
https://juddarmstrong.com/home
https://www.instagram.com/juddarmstr0ng/
https://www.facebook.com/juddarmstrong
Steven: [00:00:01] What do you learn in the process of a $95 million acquisition? Well, we're going to get into it today with Judd Armstrong , who was the founder of Jaybird, the first and one of the most popular wireless headphones on the market. Really cool conversation. His mindset is so strong and it's super applicable to all of you investors and entrepreneurs out there, you're not going to want to miss it. Let's get into it.
INTRO: [00:00:27] This is The Investor Mindset Podcast and I'm Steven Pesavento. For as long as I can remember, I've been obsessed with understanding how we can think better, how we can be better, and how we can do better. And each episode we explore lessons on motivation and mindset for the most successful real estate investors and entrepreneurs in the nation.
Steven: [00:00:50] Welcome back to the investor mindset podcast. I'm your host, Steven Pesavento and I'm super excited. I've got Judd Armstrong in the studio today. How are you doing today Judd?
Judd Armstrong: [00:00:58] Good day Steven, hey, great to be here.
Steven: [00:01:00] I'm glad I'm glad to have you.
So you guys may know of Judd Armstrong as he is the founder and creator of Jaybird, the first wireless headphone on the market back in 2006. He's an Australian entrepreneur who arrived in the US with nothing to his name, but a wedding ring and a dream pretty cool story started from a $10 retail job, and lots and lots of debt and then took just using his own drive was able to go and build this incredible headphone brand Jaybird starting in 2006, that was later sold in 2016 for 95 million to Logitech. He's focused on a lot of great things now he's got an amazing farm where he spends some time kind of decompressing and building things, he's working in the Bitcoin space, as well as of course, he's got some other cool personal development type things. So we're going to get into all of that today. You ready to get into things, Jay?
Judd Armstrong: [00:01:57] Yeah, let's do it.
Steven: [00:01:59] All right, Judd. Well, perfect. So if we start out by taking a look back at earlier in your life, what events or influences from your childhood shaped who you are today?
Judd Armstrong:[00:02:10] Well, you know, in a short segment like this, how do you condense everything that we all experienced in a lifetime down to 20 minutes so that? You get the best of it all I guess. We've all got such valuable experiences and things to share. I guess from my experience, what has made me who I am definitely parents, Les Brown, he speaks about how so much of who we are comes down to what we absorbed from the age of zero to seven, and all of that when you go to neuroscience, you talking Dr. Bruce Lipton, Dr. Joe Dispenza kind of stuff, they talk about how we're in subconscious programming during that time period, The same brainwave state that we are when we go off to sleep and when we when we wake up in the morning, right? So it's pretty powerful stuff to understand that when we age zero to seven, that's when we're most able to absorb who we are and you look around at who was around us during that age group, your parents, your parents are a huge influence on you and but I look to my father, the father role model, he was always very industrious, very hard working, loved his family and his kids and very strong family man, and very kind. When I asked people who have worked with my dad throughout his life, they talked about how kind he is and how interested he is in the people who work for him. And that has always stood out to me and I've seen him being generous to donate places, things like that. So I hope that I've taken a little bit of that out of his book, that'd be pretty good. But having grown up in Australia I love the outdoors and coming from that entrepreneurial family. My dad was always doing some kind of business and my mother as well. She's also very entrepreneurial. I look at my siblings, we're all doing something with business. So that really does have a big impact on our lives, how we grow up and how we're taught to live.
Steven: [00:04:06] It's so true. And Les Brown is an amazing speaker. I'm so grateful that he's back at it building profile and getting back out there because he's been around for so long. But you're absolutely right. Those early years are so pivotal. And I got to say, I'm grateful for you that you had a phenomenal role model who could kind of instill some of those values. And so what was it like growing up in an entrepreneurial family? Did you ever really think about going the traditional w two route knowing that that was something that was available to you?
Judd Armstrong: [00:04:37] What's really crazy Steven is that when I went through high school, I'm mid 40s now, so this is 80s and early 90s, it never occurred to me to become a business person. I didn't even know what the word entrepreneur was. I wanted to do landscaping. My dad said landscaping is great because I love the outdoors and love being out in the sun won't necessarily be like being at a desk. And he said, you know, that's great. But you won't be necessarily financially free or independent. You'll kind of be having a modest income for the rest of your life being a landscaper and am like; okay, that's a good point. And I'm kind of creative so I'll go be a graphic designer and I'll do that. And he said the same thing. You know, graphic design is great. They probably have the same kind of income level just depending on what your goals are. And I thought, all right, well, I would like to be financially independent and financially free and to live life on my own terms. So I went to university to be an Indonesian translator. Now back then Indonesia was like a big deal for Australia. We were talking about Indonesia being like a big business trade partner for Australia at the time. So I went to do translation for that language. And in that process, I had to do an international business degree to study that and fell in love with marketing, I fell in love with business. And the rest is history. Although my first job, I was a washing machine salesman in a retail shop selling washing machines.
Steven: [00:06:12] That sounds like a tough gig to me.
Judd Armstrong: [00:06:15] Well, it's actually pretty fun because these were Speed Queen washing machines from America and being in Australia, we had pretty cheap stuff over there that lasted maybe 8 years. So getting the big, strong, stainless steel, American gear over in Australia, charging two and a half times the price of the Australian stuff we were like the Rolls Royce of washing machines. It was a very, very fun experience, to see people's expressions when they saw the price tag, but then to actually show them the value that it lasted three or four times as long and it was actually on a per year basis. It was actually cheaper for them. So that was another part of my learning, how to communicate, how to sell so that people can actually see value in things. That was fun.
Steven: [00:07:02] I think that's one of the things that people forget about is the value that it takes in jumping into a sales role. When you go and sell door to door or in a retail shop, and you have the opportunity to work directly with people, you have a lot of repetition on seeing what works and what doesn't. Does this phraseology, does this word work? How am I going to connect with this person? How am I going to end up getting to that place? I'm sure that's laid a good foundation for what was obviously to come next, which you went out and did something that nobody else was doing. You went and built a wireless headphone company before that was really thought of as something that could be done. And so what I'm really curious about is what made you think that you could do that in a world where that wasn't yet really a possibility, especially for somebody who's not part of a big brand or, just an entrepreneur on your own?
Judd Armstrong:[00:07:53] I'm glad you asked it that way because it just made me think back for a moment about what was going through my mind at the time. I remember my dad telling me that I was absolutely insane going up against the big boys. But I remember my viewpoint was: well hang on, I have a wireless, even in 2005, I had a wireless keyboard and a wireless mouse at my desk when I was trading stocks and options back in those days. And I remember thinking, well, if you can do wireless keyboard and mouse surely you could do wireless headphones. I was out running and this silly iPod cable was flapping back and forth and I was getting pretty frustrated because I'd tug it and things. And I was thinking hang on these Sennheiser companies and these Bose and even Apple, perhaps Plantronics, Sony, Jabber all these great brands, none of them had done anything. Motorola, even Skullcandy was on the scene by that point. And no one had really done anything at all. Nothing on wireless. And I remember having lunch with the CEO of Skullcandy one day we had pizza at Park City. Rick Alvin. And he explained to me, we had already started Jaybird for a year or two so we were in the wireless headphone space by that point. And he said to me, you know what Judd we'll never get into wireless headphones. It's not big enough. It's only like 2% of the market. And I was just quietly going, yes! Get into the market. At that point, this is 2008 2009 if you walked into a store at say, Best Buy, for example, you'd have one or two wireless products, the rest were wired. And nowadays, it's flipped the other way around, right? Everything is wireless. And that's the vision that we had back then for the headphone industry. We wanted to help drive it to that and have a big piece of that and impact people's lives in that way.
Steven: [00:09:45] That's huge. And you so have. You have impacted people's lives because I remember when I first saw Jaybirds on the scene I, at the time, I wasn't in the mindset of being able to choose to afford to go get a pair because they were expensive in comparison with where I was at, but I do remember exactly when I first saw those, but what made you believe that you could go and do that when none of these other big shops thought they could?
Judd Armstrong: [00:10:09] Well, I remember looking at those big brands and thinking to myself, if they have all of those engineers, if they have all of those resources, and they still can't do wireless headphones, then they must not be that smart. If I mean, it's a no brainer to go wireless, and they're not doing it. And you got the CEO of Skullcandy, for example, saying the markets are not big enough.
So, really, that every one of us has something to do in life. We're here for a really great purpose. And I believe there's more than one great purpose for each of us. So it really comes down to what's placed in your heart, Denzel Washington, he has a really great saying, he says that; that thing that's placed in your heart that itch that you have, it's God's promise sent to you beforehand that it's already yours. And that really sung to me when I heard that recently, and I thought, well, that's a great powerful quote. Because anytime that I've felt driven to do something, that's the feeling that I have that is mine to play out, that is mine to see through if I want it bad enough, and if I'm willing to put in the work, and that's going to be my thing to have.
So here we are just this tiny little ragtag band of no one. We had actually sold our car to raise money to buy some headphones from a manufacturer. We had sold all the furniture in our house and we moved. Then when we bought a new house -- when we moved to a new house, we actually didn't have enough money to furnish it. So we were like camping, and neighbors gave us a sofa because they felt so bad for us. We had mattresses on the floor in the bedrooms. So when you want something bad enough, man, you're going to be hungry enough to do the things and make those sacrifices that you got to make to get there. So I just figured, these guys they're not really all that great at what they do honestly. So well, if I can see a way to get it done, then I'm going to have a stab at it, at least I'm going to have a try. [00:12:10 Unintelligible].
Steven:[00:12:12] I love how you've spun that around the fact that you're saying, if they have all of those resources and they're not doing it, then they must not be that smart and therefore I'm 100% capable of it because a lot of us, we get caught up on the reverse side of it. And so it's such a good strong point about the power of the law of polarity. If you're thinking something and it's holding you back, flip it on its head and start believing the opposite. And that's going to be able to drive you forward. Man that's really powerful.
Judd Armstrong: [00:12:38] That's true. There are certainly hurdles and it's a tactical way of proceeding. You got to follow your heart and use your mind to navigate that heart chosen path safely. Most people get it around the wrong way they put their head as the direction decision as the navigating decision tool, and it never works out that way. You've got to follow your heart. That's where your true directions are and that's where you find the drive, the passion, the instincts, all start to flow and use your head to navigate that safely. But we tend to make the hurdle so big in our minds that it's insurmountable, but you just have to chip away at it one step at a time, one quarter at a time, one time at a time.
Steven: [00:13:23] I love that. I remember just a short little nugget here, when I first decided that I was going to build this house flipping business. And now I invest in apartment buildings, and I raise capital, but we invested too. I flipped over 200 houses in 3 years. And when I made that decision, I remember I wasn't really sure, but I went after it anyways, because I had decided and there was no other way. But I do remember coming along, meeting this guy was flipping 100 houses a year and I met him and I thought to myself; well, man, if this guy can do it, I can definitely do it.
Judd Armstrong: [00:13:53] Yeah.
Steven: [00:13:53] And so it's like you either find those mentors or you flip things around in your head so you can start believing that something's possible. I think that's really inspiring. So I'm curious Judd, what do you think? In your opinion, what holds most people back in life?
Judd Armstrong: [00:14:09] What holds most people back is that they don't believe it's possible for them and that just touches on that point you just said that listening to the people around them and they're all saying you can't do that, that doesn't work. that never happens in life. And you can't blame those people because they can't see it for themselves, if they can't see it for themselves, they certainly can't see it for you and they just try to look out for you and keep you safe, because that's what they value. They value safety. I was just, barely before this podcast, talking to Chris Hada. Chris runs a podcast, For the Love of Money. And I asked him this very same question. And he said that people are listening to everyone around them. And I said, well, what drives someone who's successful, beyond that barrier? What makes them step beyond the norm that's around them? And he said something quite profound. He said that there's something driving them that's so strong inside them that it actually surpasses the risk of everything that everyone is telling them around them. So in other words, it's either they're really driven to be successful, or they're really driven by a higher purpose. And that motivation within them, drives them through whatever is holding most people back. And that was really insightful.
Steven: [00:15:33] It's so true. And it's not fair to be upset at those family or friends around you. Because those people love you, and they care about you. And when they're telling you, you can't do it, it's because of their values and beliefs that they carry inside. They're just looking out for you. But unless you want to go down their exact same path, you can't listen to them. You got to go find some other people who are crazy enough to believe the same things you want to believe and go and follow in their footsteps and you're definitely one of those people.
Judd Armstrong: [00:16:02] Cheers, man. But you’ve got to believe it's possible for you. But also you've got to understand that there's something special in you. There is greatness in each of us and the fact that we've only gone so far in life does not define us. We're not defined by the memory of our past, we're defined by a vision of our future. And there is so much that we've yet to discover about ourselves. So we have to be willing to excavate, we need to be willing to explore ourselves and really stretch ourselves into new experiences. I could not have been great at headphones unless I tried something completely foreign to myself that I had no right to be in the headphone space, nothing. I had no experience at all yet we went and if anyone's not aware of it, Jaybird led that wireless headphone revolution. We were the third top premium headphone brand in the United States, the top wireless headphone brand for a number of years until we sold to Logitech. And that was a really great run. It took like a decade to play out. So it was a tremendous amount of work and tribulation and sacrifice and hard times to go through for sure. Just because it's one of your life callings doesn't mean it's going to be easy.
Steven: [00:17:07] That's so true. And I like that you went and did something that you're not accustomed to that you're not comfortable in. I'm staying at a 10 acre estate here in Hawaii, for all the listeners that have been following the journey. We’ve got this amazing place. It was built by the Beach Boys, there's fruit trees, there's all this beauty, but the owner of it, it’s really cool, he was a real estate investor himself. He was building all these buildings, but he needed to do something different. And so he came here to attend to the farm to run this facility and to turn this into a business of its own and enjoy the process. It sounds like you've kind of gone and done something similar yourself in the farming business.
Judd Armstrong: [00:17:45] Yeah. So when you look at the times that we're in in the financial system, the amount of debt I think if you're an entrepreneur, then you're a person who tends to plan ahead, you tend to look ahead and plan for the future you want to put yourself in a position of some strength down the road. You're willing to sacrifice the now. You know what Les Brown says, if you're wanting to have things tomorrow that others won't have, you need to do the things today that others won't do. And everyone listening to this podcast they're doing that right now. You're sacrificing pleasures today for things down the road and I think this audience knows very clearly where the world is headed as far as its cycles and ebbs and flows. We've had some tremendously prosperous years. We certainly have some rough times ahead. So I wanted to have some self-sufficiency. So when I -- when we sold Jaybird to Logitech, I was straight for this farm and I was excited about it. We've got a creek that runs through this nonstop mountain spring water and we've got solar power, we can produce food. It's wonderful, we have cattle, and I just love it. It's a really strong sense of peace and stability in our lives to have that kind of self-sufficiency and self-reliance.
Steven: [00:19:05] I think that's so cool. And obviously you've reached the place of financial independence. So what I'm curious about is what is your definition of it? And how do other people know that they've reached financial independence for themselves?
Judd Armstrong: [00:19:18] Financial freedom is the ability to have no debt, no reliance on any banks, no reliance on anything or anyone and you can self-govern, right. So, the United States is a perfect example of that. It's the pursuit of happiness. And if happiness is peace, stability, not being in bondage to anything or anyone, well, what that means is you don't have any debt, you own your land or your home outright. You have a year of money in the bank, you have all the resources you need. You're not dependent on any grocery store or gas station or bank or employer and you can just self-sustain. We have chickens, we have -- we have fresh eggs every day. We love it. It's absolutely great.
Steven: [00:20:00] That's awesome. And how do other people know that they've gotten there for themselves? Because that's an amazing definition that you have for yourself. But, how do you recommend other people kind of go about creating what's important to them for reaching that independence?
Judd Armstrong: [00:20:14] Well, you look at anyone who has some significant financial freedom in their life, they typically have more than one revenue stream, one source of revenue. But beyond getting out of debt, and beyond having a runway of money in the bank or other kinds of assets, like gold, silver, cryptocurrency or whatever it might be, you need to have multiple sources of revenue so that you're not a slave or not dependent upon one source. Your providing is more than one layer deep. If you have a spouse or a partner, if you have children, anyone who depends on you, I think it's up to us in this crazy world of turbulence to be providing more than one layer to have that kind of contingency plan.
Steven: [00:20:57] Yeah. I love that. That's absolutely beautiful so you know after building a company from zero and then selling it for $95 million to Logitech, what was one of the biggest lessons that you learned in that process of going through a sale, of exiting something that was your baby? Looking back, what would you want to share with the audience?
Judd Armstrong: [00:21:21] Well, if you're looking to sell your business, first thing to know is sell it when it's the most attractive. There were so many people that were telling me, because we were going gangbusters, we were growing. We had been profitable every single year we were in business. We were growing by 50 to 100%, every single year, and that was now hitting the hockey stick trajectory. We had a product road map that was unbelievable. We had so many great things in the pipeline, so many great innovations. We had incredible brand traction, people were absolutely loving Jaybird and we got to the successful place we were not because we had money to spend on marketing, but because our customers loved what we had. We had an incredible product that was best in class and everyone wanted to be like Jaybird, all the other competitors. So if you can get to that place, that's number one, be the pedestal product that everyone envies and don't worry about price. Price takes care of itself, you just got to be the best. And if you can be the best, then you can demand the price that it needs to justify you putting all that effort into being the best. But if you're going to sell your business, sell it at the time that it's the most valuable when everyone says you shouldn't be selling. Because it makes it the most attractive thing for people to buy.
Also, I've had two earn outs with two different business sales and both times they didn't work out because I lost control. I was no longer able to lead the business and so that the projections that we had, were not realized because corporate people came in who thought they're the experts, they just came in and screwed it all up. Entrepreneurs are students of their craft, we know that, we're always learning. We're so passionate, we're always in the position of the learner so that's why we always expand and become better. If you think of yourself as an expert, then you're stopping yourself from learning more things and you're positioning yourself as the ceiling. So never position yourself as an expert. So earn outs are really tricky. If you're going to do an earn out, you’ve got to make sure that you retain control of the operation and I've that twice now never do that again.
Steven: [00:23:36] That’s phenomenal advice. Thanks for sharing that with us. Well, we've made it to the growth rapid fire round where the questions are quick, but your answers don't need to be. So starting off right here; Success, how would you define success and what is success to you?
Judd Armstrong: [00:23:50] Success is the progressive realization of a worthy endeavor. That doesn't come from me, that's a quote from someone else, but that's pretty powerful.
Steven: [00:23:58] And how do you know that you've been successful?
Judd Armstrong: [00:24:05] When you feel your heart full, when that worthy endeavor, whatever that might be, it might be teaching children in a special school, and doing that really well and seeing the joy on people's faces, the students and the parents faces and the joy in your heart and having that magnification of your soul that tells you you've been successful. It's the same with Jaybird, it certainly translates in numbers. Yeah, absolutely. But there was a certain soul and spirit and vibe around our organization, the people, the partners, the customers, the retailers, that told us that this was something very, very special that we were involved in, and to this day, everyone who's involved and all of our family members look back on it with great joy and satisfaction to see that play out.
Steven: [00:24:51] Habits, what are some of your keystone habits? The things that you do on a daily or weekly basis that have led you to some of your success?
Judd Armstrong: [00:25:03] Well, when you think when you word it that way, it sounds like scheduling routine kinds of things. I've got to admit, I'm a little bit loose in that regard. I don't have a strong schedule. My mom's a real strong creative and so I think I get that from her. So I'll sleep in, sometimes I'll start late, but I'll work hard when I'm at work, I go hard. But routines and things that I try to do; certainly always looking at positive angles to things because the same two different people will look at the same thing and come up with two entirely different conclusions. I actually did an interview about my Bitcoin trading app that we might talk about today on a YouTube channel called Bit Boy Crypto, and it was interesting. We had 200 people sign up for our Bitcoin Trading service from that interview, and then you had another 50 people back on the channel just writing all these horrible comments about scam, I wouldn't buy anything from this guy and it's amazing. It's this divided the shape from the guides. So I would say that always look at the positives at life and what opportunities might be there.
Steven: [00:26:17] Yeah, I think it's such a good reminder. There's always going to be haters out there. That's something when you put yourself out there into the world onto podcasts, into interviews and things like that, there's going to be people who step up to start slandering and talking smack, but at the end of the day, where are they? They're not saying that right to you they’re in the comments. And its great! I'm glad that there's some haters for you, that means that you're making some traction and there's people who are loving what you're doing. You know, at least that's the view that I've taken, I get people talking smack here, there doesn't bother me anymore. It’s just one of those moments you're like, man, I just wonder what you must be going through to be online, just spitting that kind of stuff.
Judd Armstrong: [00:26:56] Absolutely. Yeah.
Steve:[00:26:58] So tell us, you've gone from this place of building Jaybird and selling this company and now you're working on multiple things, including a really phenomenal habit or affirmations app that I'm very curious to talk to you about. But what are you doing on the investing side and how have you been able to make a difference for folks with what you've been focused on?
Judd Armstrong:[00:27:21] Well, I look back at the companies that I've run, which are a few of them and I look back with great fondness to times where I was trying to help the employees reach financial freedom for themselves. I wasn't interested in keeping them in my organization for selfish reasons because I remember being myself, an employee wanting to become financially free and try to work that one out in my early 20s. I wanted to help everyone if they wanted to be able to get out and do their own thing. I wanted to help them on their way.
Steven:[00:27:54] So tell us Judd, what's a book that's impacted your life the most or one you're excited about right now?
Judd Armstrong: [00:27:59] I really struggle with books. To be honest, the biggest impact that I've had with books is actually the Bible and also the Book of Mormon myself as well. That the life lessons that come out of Scripture is from what I see, the foundation of anything that you see out there on Tumblr is Impact Theory to Dr.Joe Dispenza, it's all founded on the principles found in sacred writ from centuries old.
Steven:[00:28:29] Yeah, well, I think one of the big reasons for that, too, is because a lot of these theories or a lot of these kinds of life principles are tried and true for generations, for decades, for thousands of years. They've just been set in a different way. You know, one of my favorite texts, of course, is Think and Grow Rich. That book was written nearly 100 years ago, and I see it in almost every other personal development book read and in religious strict scripture as well. So that's, that's definitely a good point.
Judd Armstrong: [00:28:58] Absolutely. And and we've got the science now to back up what we've always known and people get excited by look, there's the science to back it up now, now I'll believe it. Well, it was the principles there for you all along.
Steven: [00:29:11] Exactly. And so what impacts have mentors made on your life and how do you look at going out and finding great mentors?
Judd Armstrong: [00:29:18] I like to find my own space and find my own solitude to get my deepest greatest answers. Something that I observed at Jaybird was that we would get someone new coming into the executive team and they were so focused on the news and what someone else was doing, that they left all the gems in their soul sitting idle, because they're so focused on what everyone else is doing and trying to keep up with them. Whereas some of the core people from our team at Jaybird we recognized that you’ve just got to get away from all the noise; get away from social media, get away from the blog post and the news feeds and try to work out what is valuable to you in your life and there's a good chance there's a good number of people out there who would value those same things.The more introspection you can do the closer you'll get to inspiration, There are certain things that we can all do in life but we have to tap into that level of inspiration that makes us and separates us and makes something very unique and special. And that's where all the magic happens. So as far as mentors go, I really haven't had too many that I've sought out. Some very helpful people, tremendous people that I've partnered with as far as teams, in companies and personal life and things but really, you got to dig inside yourself to get the biggest answers.
Steven: [00:30:38] I agree that the answers are within you. And sometimes mentors or coaches can help pull them out. But you've got to find that way to get access to them. So you can just listen to your heart, as you say. So finishing on this Judd, purpose, what drives you to live your best life every day?
Judd Armstrong: [00:30:54] Well, it's all about contribution and stretching and growing and overcoming oneself. So for me, tapping into those life callings that were spoken about finding out what's most important, the first thing every day got to do is; Okay, what is my life calling right now? What's the most important and most impactful thing that I can do this morning for that before I get bombarded with everything? That's, pretty powerful stuff.
Steven: [00:31:20] I love it. Tell me a little bit about this jump app, what's the intention behind it? And what are people going to get out of it? I was looking into it and I'm a big believer that 95% of what we do is driven by our subconscious mind. So anything that's going to help us drive more of those thoughts into the right place so I'm all for. So tell me a little bit about it.
Judd Armstrong: [00:31:42] Well, I'm a big fan of the neuroscience that's come out recently. Dr. Bruce Lipton, Dr. Joe Dispenza, he talks about it as well. It's the power of the neurological part of us that actually projects what we envision for ourselves and when we are excited about something and when we're very clear about something and you marry those two things together, and you focus on those things for a duration of time, those things will come to pass.
And let me tell you about something that I did in 2013 or so. I wrote myself a cheque for a ridiculous amount of money. It was silly. It was stupid. It was like $96 million. And I wrote it out a check out to myself, just like Jim Carrey did, Jim Carrey did a $10 million check once he made $10 million in Dumb and Dumber. So I'm like, I'm going to try that out. That sounds fun. So I wrote at $86 million dollars. I thought it was a silly number. I put it in a book. And I thought about it every now and then probably not as much as I ought to have probably would have gotten this sooner if I had. But the fact that I had gone through that visualization exercise and I thought about it once every couple of weeks or every month; oh yeah, that cheque that I've written. We sold Jaybird for 95 million so when you take out some of the equity for some of the executive team, that's pretty much plumb on what the deal was.
And also, after Joe Dispenza advanced workshop, he got us to do some mind movies. And that is where you make a two minute movie in iMovie, with affirmations in present tense about what you want your life to be with some images in the soundtrack. So I put all that together, and we had to do some standing meditation with this thing. I thought; this is pretty powerful. I'm going to try it out every single day. So I stuck at it for three months. And some amazing things came out of that including the unlisted IO project with Bitcoin. I had some affirmations in there saying I want 100 x my money. I have thousands of people who want to come and learn on how this works. And so all that started to play out, a few months later, we developed this incredible method. I didn't know the "how" it would manifest itself, but it certainly manifested itself. It's been a powerful tool in my life. So the Jump app is a way for us all to have a two minute mind movie that we can assemble really quickly and easily. We've partnered with Napster for the music and the soundtracks, you got beautiful images, and you can put in your affirmations. As you wake up in the morning you watch this because that's when you go through the subconscious brainwave state. And as you drift off to sleep just before you go to sleep, you prime your mind with this movie as well. And you do that twice a day for about three months, you will see miracles in your life.
Steven: [00:34:22] I've seen miracles doing this myself through my own methods and through reading and saying these things to myself. So I'm excited to see a tool that will make it easier to do so. Where can people find out more about you, or get in touch?
Judd Armstrong: [00:34:36] So the best place to go see what I'm doing is at Judd armstrong.com. Everything I'm doing is summarized right there.
Steven: [00:34:46] Amazing. Well, thank you so much for being here with me, Judd Armstrong, and thank you all the listeners for taking the time out of your day. Remember guys you can live a life worth inspiring others and you can do so today by applying some of what you've learned here to build financial freedom in your own life so you can inspire other people to go and do the same. So thanks again, Judd for joining us and we'll see you guys next time.
Judd Armstrong: [00:35:07] Thanks, David.
OUTRO: If you're an accredited investor and you're interested in learning more about our investment opportunities, the exact types of investments that I personally invest in, then head over to the investormindset.com/invest or send me an email at steven@vofinch.com that's v.o.n.f.i.n.c.h.com. Thanks so much.
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