LinkedIn is a phenomenal way of finding high net worth investors, so you better know how to use it correctly. Join Yakov Smart and I as we discuss how to use LinkedIn like a real pro. 👉👉 Join the MultiFamilyMBA and get exclusive free training: https://theinvestormindset.com/mfmba My guest this week is Yakov Smart who’s an expert when it comes to attracting high net worth investors and raising capital using LinkedIn. He coaches business owners across a variety of different industries to build quality relationships and leads on LinkedIn. We dive deep into some key strategies and the philosophy behind networking at scale using Linkedin and leave you with some actionable tips that you can start using today. It’s not just about creating a profile, adding a photo and writing a bio… there’s WAY more to this powerful platform than you think! Yakov Smart is considered to be the leading expert when it comes to attracting high net-worth investors and raising capital using LinkedIn. He’s the Author of Disrupting LinkedIn and a sought-after authority by top business owners and sales leaders world-wide. Today Yakov is the proud leader of Linked Lead Enterprises, where his webinars, on-demand training programs and strategic consulting accelerators give people proven tools and techniques for transforming their LinkedIn Profiles into priceless, Capital Raising Assets. So hit subscribe, join the community, and let us know in the comments below: How has LinkedIn helped you find investors?
LinkedIn is a phenomenal way of finding high net worth investors, so you better know how to use it correctly. Join Yakov Smart and I as we discuss how to use LinkedIn like a real pro. 👉👉 Join the MultiFamilyMBA and get exclusive free training: https://theinvestormindset.com/mfmba
My guest this week is Yakov Smart who’s an expert when it comes to attracting high net worth investors and raising capital using LinkedIn. He coaches business owners across a variety of different industries to build quality relationships and leads on LinkedIn. We dive deep into some key strategies and the philosophy behind networking at scale using Linkedin and leave you with some actionable tips that you can start using today. It’s not just about creating a profile, adding a photo and writing a bio… there’s WAY more to this powerful platform than you think!
Yakov Smart is considered to be the leading expert when it comes to attracting high net-worth investors and raising capital using LinkedIn. He’s the Author of Disrupting LinkedIn and a sought-after authority by top business owners and sales leaders world-wide.
Today Yakov is the proud leader of Linked Lead Enterprises, where his webinars, on-demand training programs and strategic consulting accelerators give people proven tools and techniques for transforming their LinkedIn Profiles into priceless, Capital Raising Assets.
So hit subscribe, join the community, and let us know in the comments below: How has LinkedIn helped you find investors?
KEY TAKEAWAYS
1. Linkedin is a key tool for building relationships with people who can potentially invest in your projects.
2. It's like being in a conference of thousands of people but you get to target people who can specifically fit your business needs.
3. Create lists of people specific to your business and your circle.
4. Use Linkedin sales navigator to target and contact investors by zip code, companies and more.
5. You want your search to target 3 keys areas:
Net worth potential
Income
Mindset and interests
6. Look for streams of commonality when searching for potential new connections.
7. Look to take the BANK assessment to learn different buying behaviours and how you can match those when pitching.
8. Use automation wisely and don't be aggressive with it. Make sure it feels organic. Contact people providing some value to them.
9. Set your profile up in a way that answers some potential questions and demonstrates empathy. Make sure your profile targets the visitor and not your ego.
10. Don't talk about multiple business ventures on one profile. Keep it specific.
BOOKS
The Passive Investing Playbook - https://theinvestormindset.com/passive
LINKS
https://www.linkedin.com/in/yakovsavitskiy/
https://www.facebook.com/yakovlinkedleadsexpert/
https://www.amazon.ca/Disrupting-LinkedIn-Definitive-Generating-Attracting/dp/1973994615
http://linkedleads.us/raisingcapitalsp/
Learn more about investing with Steven at https://theinvestormindset.com/invest
Join the MultiFamilyMBA and get exclusive free training:
https://theinvestormindset.com/mfmba
Steven [00:00:00]: In a changing environment, it's even tougher to network without being able to go to events face to face. That's why today's guest, Yakov Smart, who's an expert in connecting and building relationships on LinkedIn, is going to share some of the strategies on how to go about finding and connecting with the right people in your industry on LinkedIn. Let's get to it.
INTRO: This is the Investor Mindset Podcasts and I'm Steven Pesavento. For as long as I can remember, I've been obsessed with understanding how we can think better, how we can be better, and how we can do better. And each episode, we explore lessons on motivation and mindset from the most successful real estate investors and entrepreneurs in the nation.
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Steven [00:01:44]: Welcome back to the investor mindset podcast. I'm your host, Stephen Pesavento. And today I'm very excited. I've got Yakov Smart in the studio today. How are you doing today, Yakov?
Yakov [00:01:53]: I'm doing real well. Thank you for having me.
Steven [00:01:55]: Well, I am glad you're here because you're an expert when it comes to attracting high net worth investors and raising capital using LinkedIn. Yakov is the author of disrupting LinkedIn and works with business owners of a variety of different backgrounds to help them build more quality relationships on LinkedIn. And in today's show, we're going to dive deep into some strategy and philosophy behind networking at scale using LinkedIn and leave you with some actionable tips that you can use today. Things that you can go apply and start building better relationships on LinkedIn. Especially important today when a lot of us are not able to go build those relationships face to face, but instead being able to use some of the tools at our disposal. So we're gonna dive into some great stuff today. You're ready to dive into it?
Yakov [00:02:40]: Yes, let's do it.
Steven [00:02:41]: All right. So let's start out looking at LinkedIn. First and foremost, from a philosophical perspective, because I've heard you speak about this before. And you've got a really great way of thinking about it. And it's one of the fastest growing social networks and has incredible organic reach. So starting out at a high level, how should investors be thinking about using LinkedIn as a tool for networking or going as far as raising capital?
Yakov [00:03:07]: Well, it's a key tool, like you mentioned, for building those relationships. And it's all about building quality relationships with people, for real estate entrepreneurs for example, with people who could potentially invest in their projects. And the way to think about it too is, right now, obviously, the world is very different. There is really no such thing as conferences, trade shows, I'm sure at some point we'll be back. But right now the reality situation is that it's not there. So the opportunity that LinkedIn provides is you have a chance to build those same kinds of relationships and to start building those relationships on the platform that you can then transition beyond LinkedIn to the phone, Zoom or however you're going to transition that communication. And the really powerful thing about LinkedIn is when you know how to find the right people, when you build a hyper targeted list like the platform allows you to do, what you're able to then do is quite literally rig the game in your favor. You're able to have, for example, if you went to our conference, and there were 1000 super high net worth individuals and you knew certain things about their mindset, you knew certain things about where they were from and you're able to start building relationships with all of them and seeing who you're going to resonate with the most. So it's a very powerful opportunity. I think people are spending more time there than they ever have. And I think from a philosophical standpoint, people are craving that relationship and to be seen and heard on LinkedIn more so now than ever.
Steven [00:04:38]: Yeah, and that's so true. And what I really appreciate about the philosophy is the way that you're thinking about this, as you mentioned, creating lists on LinkedIn. And as marketers, as people who are going out there whether marketing to buy real estate properties or marketing to build relationships or to raise capital, we want to think about things from this perspective of a list. And so we could, in other areas of marketing, you've got your email list or you've got your property list or the number of phone numbers that you're going to call if you're going to do cold calling. But in this space in LinkedIn, you're going to create a list of potential folks that are going to be in your circle. And so when it comes to creating that list, what are some of the advantages that LinkedIn offers that really aren't available nearly anywhere else?
Yakov [00:05:22]: Well, there's a number of different ways to filter that list and get really specific and being specific as the name of the game and developing a strategy that's going to work really well. And the tool that I recommend for building lists of potential investors on LinkedIn, if you're really gonna want to do this at scale and create a replicable system which I know many of your listeners will, is the LinkedIn Sales Navigator. And I want to make the distinction that we're talking about Sales Navigator and not just the LinkedIn premium. A lot of people don't know the difference but the one that you're going to absolutely need is LinkedIn Sales Navigator at least for the first 90 days so you can get a feel for creating your list. And then there's all sorts of different ways you can repurpose those. So with Sales Navigator, the big thing is there's about 15 to 20 filters right now. And I'll run you through some really important ones for targeting investors. For example, one filter we can look at is zip code. If you know for example, 90210, it is a fluent zip code everyone knows about in the LA area or Beverly Hills. So you could target people within five miles of that zip code. You could target people and certain companies like Amazon, Apple, Facebook, people on the executive teams there who have certain roles. And the way that I look at it too, there's a few other filters we could talk about as well. But the way that I look at it, too, is you want your targeting to overlap three key things; the right net worth potential, when we look at net worth you can't necessarily target on LinkedIn by specific net worths, that would be wild and revolutionary but it doesn't exist. The moment however, the way to get around that is to look at income longevity. For example, if you target someone in the Bay Area who's in a VP position, who has worked in a VP position for a company of 10,000 plus employees for more than 10 years, there's a good chance they've been making multiple six figures over the course the past 10 years. There's a good chance they're a high net worth individual. So looking at things like years of experience, longevity, all those types of things. The next area is income, right? It's obviously different positions. There's more of an expected income. So if someone's a CEO of a company that has 5000 employees, there's a great chance they're earning a high six figure if not higher income. And then the third piece that a lot of people don't talk about is the right mindset. So what's cool about LinkedIn is you can segment by certain interest. So not only can you look at someone who's a high income individual, who's had income, longevity, but you can see they're in a group where everyone's talking about alternative investments, or they're in a group where people are talking about things like Bitcoin or alternative real estate. And then you can really segment down in the sweet spot is creating combination of those three.
Steven [00:08:12]: Yeah, then that makes so much sense. And so this is one of the benefits that you guys can use and look at when you're going to go think about when you want to network at scale and find the right people. You can use some of these tools that are built into LinkedIn. You can start kind of diving in. And so, by being able to look at where somebody lives or what their position is, you can start to think from a philosophical standpoint that that might be somebody who's going to fit in this space of raising capital for example. What are some of those other things that you like to look at when it comes to building that list for people to understand that they are going to be targeting the right type of person or somebody who's going to have the ability to actively or have interest working with them?
Yakov [00:08:51]: But what are the nuances here? And we talk about this in our programs with clients as well as strings of commonality. And what I mean by that is, if you're someone who lives in Indianapolis and you come from an engineering background, I would start looking at people who live in Indianapolis and come from a similar background because your entire messaging approach needs to be based on the person's mindset and streams of commonality. Similarly, if you served in the military, you can look at other military veterans or other military officers, people who have that same mindset. That's a really key targeting piece where you can increase your response rate tremendously. A few other filters and we call them angles too. And the reason that I call them angles is it's an approach to building the relationship. Oftentimes, I think the thing that people struggle with the most is getting that foot in the door If you will. By doing it virtually on LinkedIn where you can not be seen as someone that is just trying to pitch something but as a person building a relationship. And I am already starting to know I can trust them because we have things in common. So those commonalities are a great way to kind of circumvent that process and that barrier to entry and to accelerate that trust building. So a couple different angles that LinkedIn also allows you to do is; I had a client once who used to work at Walmart, he was on the executive team, he was like a regional manager or something and then he left to do real estate full time, so what he did was, he looked at current Walmart employees who were at a certain seniority level and those were the people he wanted to target. Another example is, let's say you graduated from Harvard. You got a Harvard MBA. Another great potential list, Harvard MBAs living in your city or within a X mile radius. So these are all different filters that make it to where we can target people by the streams of commonality. Another one of the sneaky ones can be language. So let's say you're fluent in French, that can be another way to do it. Or let's say you come from a different country and you're interested in building key relationships with high net worth individuals who live in a different country and might be able to invest in the US market, that's another potential list angle you could take.
Steven [00:11:03]: Yeah, that's really valuable. And you obviously work with clients in this exact space. So if somebody's looking to get more strategies, they can obviously work directly with you. So I appreciate you kind of sharing this with us. As people are building out this list, they're going to start potentially reaching out to people or creating content that is going to be speaking to that list. And so before they actually begin creating that content, they probably want to start understanding what are some of the problems or challenges of people that are in this space? And so how have you recommended other clients of yours go about understanding what is that right niche of person or area or background that's going to be the right fit? Because we often hear about people maybe targeting occupations like doctors or lawyers or dentists or pro athletes. I've heard of a number of different niches around that. But to me, I'm sure there's more to it. So tell us in your eyes, what are some best practices?
Yakov [00:12:06]: Well, doctors and lawyers are kind of default, right? Everyone's like, "Who's got money? Doctor". And sometimes people don't quite realize a lot of doctors don't have that much money or they're terrible business people. Same thing with lawyers. So when we think about it, my first piece of advice is usually let's look at people who you naturally and organically have things in common with, okay, it could be you speak another language like they do. It could be they live in the same area, it could be they have a similar career background, it could be that you know some of the same people. These are all different kinds of approaches. And then the messaging there’s naturally, some people are more analytical, some people naturally want a lot more detail and want to immerse themselves in information. And some people are faster action takers, and I'm sure some of your listeners are familiar with the bank assessment and it's a tool. Are you familiar with this, Steven?
Steven [00:12:55]: I'm not personally familiar with that. I love personality profiles so I'm going to have to look into this further.
Yakov [00:13:00]: It's a cool one And it's the quickest one you'll ever take. It's B-A-N-K just like it sounds. If you google bank assessment, I think you can find it. And you can take yours in like less than five minutes, super quick. But basically, the whole premise of that assessment is people buy in different ways. And everyone's got, according to the author, a unique blueprint for how they buy and how they prefer to be marketed to and even sold to. So the way that we do it is we take into account, an engineer is going to require a bit of a different approach than someone who's a Rockstar sales guy whose question is in sales. Very different types of buyer, they're going to use different words, they're gonna want a different kind of relationship building experience. So, the key thing is to identify what's most congruent and aligned to the way that you communicate, and also the people that have some things in common with you right out of the gate and that creates that initial opportunity for building rapport. Does that answer your question? I feel like there was...
Steven [00:14:03]: It's a beautiful example of how you go about finding who you're actually going to be able to speak with, because for me, for example, I used to work in tech in management consulting and I spent a lot of time with developers. But developers don't think like I think, they think differently. And so if I was going to try to work exclusive with developers, they may not necessarily be attracted to my content. And so I think it's a perfect example of why you want to find who is naturally going to be attracted to the way that you're communicating and who you can get inside their mind and the way they think. Because if you're somebody who pulls the trigger quickly and buys something without thinking too much about it, then that might be somebody who you're going to understand their buying behavior.
Yakov [00:14:50]: Exactly. You nailed it. Great way to sum it up.
Steven [00:14:53]: Yeah. So that's really phenomenal. And one of the things that I just want to put out there because it's gonna be an elephant in the room. I've been on LinkedIn, on and off, a lot more lately than in the past, but there’s these people and you know these people because you've been friended by these people and you've been contacted by these people. And there's those people who are clearly using bots to create outreach. And I don't necessarily think there's anything wrong with using some kind of automation to increase the opportunity to get in contact with somebody to have a real connection. I don't think there's anything bad about that. But how do we avoid being that person who clearly is reaching out to everybody with a sales pitch in message one, two, or three? And how do we avoid having that feeling of wanting to automatically be ignored by folks when they do connect with us?
Yakov [00:15:43]: That's a great question. So there are different bosses, different tools out there, you did hit the nail on the head. Automation can be powerful just in the fact that it saves you a lot of time and streamlines things. But on the flip side of that, it can be super annoying and it can look automated, it's kind of like plastic surgery. Good plastic surgery, you can't really tell. Bad plastic surgery is not good luck. So the very first thing is you have to visually, whenever you're putting together a message on LinkedIn whether you're doing it manually doesn't matter, visually take a look at it. And if it looks like a big clumpy paragraph, automatically, that's gonna turn people off. We like to scan, we like to skim things before we breed them fully. So it's making sure that you're breaking things up and that little tip makes it seem a little bit easier to read, a little bit easier to sift through. Next be strategic, you don't want to be pitching bread out of the gate. So the key difference is, what you're saying in your message giving value? And when we talk about giving value, I want to clarify that because a lot of people don't quite understand what giving value is in marketing and giving value isn't necessarily, "I'm going to make this super educational content and give people 59 tips on what to look for in a real estate deal". I think that's one aspect of giving value, it can build value, it can be valuable. But at the same time, there's a couple different ways a couple different streams of value. One aspect of giving value is helping the other person be seen. So for example, stock market volatility has been a big issue this year. So if you're the one to say, I've talked to a lot of people in the management consulting space, they're really concerned because of what's happening to their savings with the craziness of the stock market. Have you been researching alternatives as well, right? So it's a great way to kind of open the door that there's this problem, there's this big problem, making someone aware. Oftentimes, awareness is that first stage. The next way of giving value is asking a question. And I kind of demonstrated a moment ago by asking a question in terms of, " I noticed this, have you ever thought about this? Or are you familiar with how this works?" So asking a question based on their level of awareness. Because I think a lot of people go in for the kill and they go with that hard direct message when that person isn't ready for that yet, oftentimes. So it's like moving someone up the ladder and the very first way to do this is to give value until you get to something called the hook point. Now, when we talk about the hook point, it's when someone responds, when someone actually raises their hand and expresses interest. And what it really means is they're investing in the conversation. They're saying this might be something of value, let me find out more. And even the action of replying with "I haven't really thought about that, can you tell me more?" That's them investing. Now you're getting to the hook point. Now it's very much feeling personalized and now they're receiving value. And now that's where you could continue to build on that. That's where we continue to take that conversation. Another way to do it is you can give them a chance to attend a webinar or listen to a podcast episode or watch a video to absorb a piece of content that gives value in multiple ways and seeing who's gonna raise their hand and quite literally opt in or click on the video or download whatever is available. So there's so many different ways of doing value. But the rule of thumb that I tell people is every message you send on LinkedIn, there has to be value exchange, there has to be actual value offered and giving someone just a sales pitch or an annoying message like, "Let's book a call so I could sell you my thing", that's not giving value.
Steven [00:19:29]: Yeah, it's totally not and it's a huge turnoff. And it's kind of unfortunate when I see those messages come in and it's really bad when I see him come in from people that I know really well. And I can tell for sure that it's not genuine and so don't be those people. If you're going to go down this path about building relationships at scale, I highly recommend you follow in the footsteps of somebody else who already has been experienced and learn how to do this in the right way so that you can come off at building those relationships in the right way because everything that we're talking about is all about moving from online into real life. Into the opportunity for people to be able to connect and build more values. Is that right?
Yakov [00:20:09]: Absolutely. I love what you said about online versus real life, because I think the distinction has gone away. I don't think online marketing is quite online marketing anymore. I think marketing is marketing now especially with how the world's changed all the different things. That relationship building, I think online and offline are sort of version two, one, I mean, we're technically having this conversation online, but we're having it in person in real time. So it's really interesting that you said that.
Steven [00:20:36]: Yeah, it's a good thing to remember. It's like we've got this opportunity to connect right here, right now. And then other people are going to be able to consume this online in kind of an engaging environment. So, the worlds have really molded together. After somebody sends that message, most likely, what are the actions that are going to come from the person who is looking to respond? So you send the message, it's got a question, it's engaging, it hits that right pain point or a right interest level for somebody to respond and share a little bit more about themselves. What are they typically going to do? What actions are they going to do? And what should you be anticipating so that your profile is set up in the right way, when they do end up reaching out or looking for more information.
Yakov: [00:21:21]: One action they're likely to take is to look at your profile. So you want your profile to build value. One of the great things to do on your profile is to anticipate some of their key questions or objections and actually address those on your profile rather than make your profile sound like a resume, it's much more powerful. And it's certainly okay to provide a link where someone can go to learn more and take the next step just by reading your profile. Because some people believe it or not, will do that. It's a great inbound opportunity. But usually what happens is, we want to really look at, and this is the part that you can't automate but it's so valuable that it's worth spending the 15 to 20 minutes a day doing this piece. So let's say someone gets the hook point, they're responding. Usually, what you want to do is acknowledge what they've had to say and continue leading the conversation. So ask another question, go a little deeper, And then once someone's invested, and some people need more back and forth than others, some people are like, "Oh, that's interesting. Let's book a call, here's my link" and that's when sometimes the prospect will say that. So, totally cool when they do that, again, people have different styles. But usually what you want to do, and there's some different buckets of responses that we talked about, like one bucket of response, for example, is when someone starts asking really detailed questions. So knowing how to transition if they say this or when they say this, what's going to be the next step. So ultimately, in most cases, and depends what the offer is, in terms of actually finding investors to invest in real estate projects, you're going to want to have a meeting, an intro call. And then on that call, that's when you can build the relationship that much further. What you don't want to do is get sucked into all the weeds of the details in messengers. If they start asking you the average rate of return or all these different things, you definitely want to transition that into an actual conversation because there's so much more you can do in building that relationship.
Steven [00:23:14]: Yeah, that makes a lot of sense. So, you get your profile set up in the right way that kind of talks about what it is that you do. But what are some of the biggest mistakes that you see people make on their profiles when we're thinking about it from this perspective?
Yakov [00:23:29]: Well, the profile doesn't demonstrate empathy. I mean, that's the biggest mistake, all these mistakes lead back to that road where the profile isn't considering that ideal investor. With a profile it's just like "Okay, let me put something out there and tell you how great I am or all the different experiences I've had or haven't had". And the biggest thing is every piece of the profile, we want to be thinking about the investor experience. There's some key components of the profile. If you were to look at your LinkedIn profile, you can pull it up and see. First one is the cover photo, that's the picture behind your picture. Really great place to put your branding out there, really great place to direct people to your website or your platform and quickly establish what it is your expertise is. Your picture, this is self explanatory, you want something that's pretty up to date, something that has pretty good lighting. But some people do the crazy thing of putting their logo as their personal LinkedIn profile picture which is one of the dumbest things you can do. Would be like wearing a bag over your head at a networking event, it would just be ridiculous. But that LinkedIn headline is really important because you have a chance to really showcase what's in it for the investor, where the value might be in reading your profile or even connecting with you further. And you have a chance to very succinctly do that in your LinkedIn headline. So the more specific, the better. If you're going for management consultants, putting specific lingo or specific words for management consultants in your profile really creates more of that report. It's like, wait a minute, I call it a IFM factor. It's for me factor. It's big for building trust. You want someone to look at your profile, they say "wait a minute, this is for me, right?" And then addressing, telling people a little bit about yourself and addressing them where they're at. Where are they in terms of awareness of investing in your deals? And what are the big objections or misconceptions that are probably floating through their minds right now. When you're the one to address those things, you start building tremendous value and people are starting to feel seen and understood. And some of the big mistakes that I see on LinkedIn profiles, people, again, it's that visual thing, sometimes people copy their entire text into one big paragraph and no one reads it because it's so hard to read. Another thing that people do sometimes that is a major mistake, especially if you're wanting to actually develop new business relationships, is they have their LinkedIn profile set to private. And that's one of the biggest head scratchers because if you're wanting to go out there and build this network and sphere of influence, you're severely limiting your visibility on LinkedIn and online and anything you post, you severely limit the visibility. So another big mistake that we see. Sometimes what people do is they hide behind being formal and I call this corporate speaks. So sometimes they have a very fancy sounding corporate resume and that's what they put up there and they hide. And I think the real psychological reason why people do that is they don't think they're good enough or they don't think they made it yet or they don't think they have enough expertise just yet. Especially people who are just getting into real estate or moving from single family to multifamily. And, again, another major mistake, because at the end of the day, if you can make your investor feel understood, that does so much for them than giving them a fancy sounding bio that they can't understand and can't even be able to read. So we want to keep things simple and keep things concise there. And then the other key mistake that I sometimes see is people will be all over the place, like they'll talk about five different businesses or they'll have five different things that they're working on right now. And whenever I see that, that's a big red flag. I think most entrepreneurs who are successful, they may be investing in other businesses, but I don't think they're working on 10 projects at the same time. So it's one of those things that is a big red flag for investors. And the other mistake that I see sometimes is people get over markety. And what I mean by that is, there is some promise, for example, if you lead your profile with I help people get financial freedom in 60 days or less or whatever. And even if it's true, your ideal investor, especially the passive investor. And here's the difference because I think what a lot of real estate entrepreneurs do is they see gurus out there, they see people who are selling courses or programs and they see how these people market themselves. And these people are marketing to active investors, they're marketing to you versus your outcome is you're wanting to market to passive investors, people who want to passively invest and generate returns, there's going to be a lot more skepticism, right? So let's not talk about financial freedom out of the gate, let's talk about the possibilities of passively investing in real estate and key things to look for. Educating people like that, it's so much more powerful and it meets people where they're at as opposed to making huge promises out of the gate where someone just rolls their eyes and says next.
Steven [00:28:23]: Yeah, that's really good advice because sometimes you can model the wrong people and you end up getting the result that you weren't looking for. You turn off the people that you actually wanted to attract and you attract the people who really aren't a fit for what you're actually trying to sell and what you're actually trying to deliver value. I think that's really powerful. You have a cheat sheet or a checklist that somebody could follow if they headed over to your website on how to optimize their profiles, is that right?
Yakov [00:28:50]: Yeah, I do. And then there's also a free training on there. It's a webinar specifically on how to use LinkedIn to raise more capital and find high net worth investors. And that's a free webinar.
Steven [00:28:58]: Yeah, we'll include a link to that in the show notes for people who are interested in checking that out. So as we're wrapping up, what would be the final piece of advice that you'd give to somebody who's looking at building relationships online and bringing them into their sphere?
Yakov [00:29:14]: That while it's a basic piece of advice, it's an important piece of advice. You want to start before you need it, I think the mistake a lot of people make is they're waiting to have a deal and then to need to raise X amount in capital. You want to have the investor list ready before you need it, you won't have the relationships ready before you need them. It just makes things so much easier so you're not having to scramble. So, no matter how far along you are on your marketing or business journey or real estate journey, the best time to start is now is to start building out the system that you can rely on for building these key relationships.
Steven [00:29:47]: Well, that's wonderful. Thank you so much for joining us and where can people find out more about you or get in touch?
Yakov [00:29:52]: Well, linkedleads.us/ that's the website. They can also find me on LinkedIn, Yakov Smart.
Steven [00:29:57]: No kidding, you can find Yakov the LinkedIn guy on LinkedIn. We'll include that in the show notes. Thanks so much for joining us and we'll see you next time.
Steven [00:30:10]: Thank you for listening to the investor mindset podcast. If you like what you heard, make sure to rate, review, subscribe and share with a friend. Head over to theinvestormindset.com to join the insider club where we share tools and strategies from the top investors and entrepreneurs and how to take it to the next level.