Join host Steven Pesavento in a captivating conversation with Coach Michael Burt, where they delve into the art of activating your prey drive for success. Coach Burt, a national champion and real estate mogul, shares insights on how to keep your drive alive over time and outlines a unique perspective on finding success. Explore the key elements of knowledge, skill, desire, and confidence as the foundation for achieving greatness. Discover the secrets to maintaining a relentless pursuit of your goals and learn how to break free from complacency. Whether you're an entrepreneur, investor, or anyone seeking personal growth, this episode is a roadmap to unlocking your true potential.
Key Takeaways
Resources Mentioned
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About our Guest:
Coach Michael Burt is a former sports coach turned real estate entrepreneur and motivational speaker. With a career spanning over 32 years, Coach Burt has won a national championship, owns over $25 million in real estate, and is an expert in packaging offers, monetization, and marketing. He shares his unique approach to success in his best-selling books and empowers individuals to activate their prey drive for long-term achievement. Currently residing in Denver, Colorado, Coach Burt continues to inspire others to reach their full potential.
Are you looking for High-Performance Business & Mindset Coaching? Schedule a call now and see how we can be of service to you. http://www.investormindset.com/discover
00;00;00;05 - 00;00;10;17
Steven Pesavento
Welcome back to the Investor Mindset Podcast. I'm your host, Stephen Pastor Vento. And today we've got an incredible guest, coach Michael Burt. How are you doing today, coach?
00;00;10;20 - 00;00;13;25
Coach Burt
I'm doing great. I'm in Denver. Denver, Colorado.
00;00;13;28 - 00;00;15;10
Steven Pesavento
You're in Denver. So am I.
00;00;15;16 - 00;00;21;21
Coach Burt
I'm actually in Denver today. Yeah, I'm speaking here tomorrow. So the it's a beautiful day here in Denver.
00;00;21;23 - 00;00;58;15
Steven Pesavento
It's a beautiful day. We've got some great weather. And I'm excited to dive into this with you. If you guys don't know Coach, Coach Burt is starting his career in sports coaching, won a national championship. He owns over $25 million in real estate, written tons of books, including some best sellers. And he's an expert at packaging offers, monetization marketing and what we're going to talk about today, active activating your prey drive which which in reading your book, Coach, I recognize there's some significant work that I need to do in activating that.
00;00;58;15 - 00;01;10;14
Steven Pesavento
So I'm excited to get into that and more today. But why don't we start out with with a simple question, with a big answer, What do you need to be successful? What do you need to win?
00;01;10;16 - 00;01;40;27
Coach Burt
Well, I think if you if you really boil it down, I look at people in four parts knowledge, skill, desire and confidence. Now, obviously, I'm substituting pre drive for desire, right? Pre drive is a is a new way to talk about an old thing. My motivational theory has been around a long time. There's about 20 motivational theories. When I wrote the book Flip the Switch, I was really saying this is this is my theory.
00;01;40;27 - 00;02;08;29
Coach Burt
After coaching people for 32 years. Nothing happens until that pre drive is activated and you would be shocked, Steven, at how how hard it is to keep people's pre drive activated over a long cycle of time. I would look at my team I find my own team members who work with me every day will be great one day, an average one day and up one day and down one day and they'll make a sale.
00;02;08;29 - 00;02;28;00
Coach Burt
Then they'll relax. So this is just not this is not as easy as it sounds to keeping this drive and desire activate it for long cycles of time, which is what you see with truly great people. They know how to flip the switch for lack of a better term, which was the title of the book.
00;02;28;02 - 00;02;49;11
Steven Pesavento
Yeah, well, I couldn't agree more. And in reading the book, absolutely incredible. Couldn't recommend that you guys go out and grab the book, flip the switch. But what I when I was getting into it, what I realized about myself was, you know, you you talk about a ton of examples of very successful people earning a ton of money who recognize that their prey drive is missing.
00;02;49;13 - 00;03;10;29
Steven Pesavento
Yeah. And that it wasn't at one point. And then reading the book and recognizing it, I saw that in myself. I saw that there was this insatiable desire, this drive for nearly a decade to be grinding, to be doing whatever it took to go after and create the success. And yet I hit a place where I found some self love.
00;03;10;29 - 00;03;30;16
Steven Pesavento
I found some comfort. I removed a lot of that pain and I happened to be in one of the happiest places that I've ever been. Yet my business is not growing the way that I want to, and that fulfillment peace that comes along with going after something seems to be missing. And I could imagine a lot of the listeners are feeling the same.
00;03;30;18 - 00;03;43;28
Steven Pesavento
So why does this happen? And how can successful people or people who want to be successful, how can they get back connected with that instinctual drive to go after the things they know they want and deserve in life?
00;03;44;01 - 00;04;10;18
Coach Burt
Well, you know, in the book, I say satisfied needs never motivate, only unsatisfied needs. So we're kind of told in life to pursue things like me as a basketball coach pursuing a championship. Right? It took me ten years. 80 hour workweeks, a grind, sacrificing almost everything in my life to obtain that one thing. Right now, I look back on it.
00;04;10;18 - 00;04;29;16
Coach Burt
I don't have any regrets about that. But but. But it did come with significant collateral, maybe relationship collateral. I wasn't married at the time. I didn't have three kids like I do today. So you know what? You want a 30 you may not want in 40. What you want in 40, you may not want at 50. As life changes, different things become important to you.
00;04;29;16 - 00;04;53;23
Coach Burt
But you know, prey drive is don't know it is that pursuit. And when you study it in the animals, when I think humans are similar, there is no external factor that will motivate any greater than the mere ability to pursue in the dog's world the prey. In our world. It is to pursue something. It's what makes us come alive.
00;04;53;23 - 00;05;16;10
Coach Burt
It's, you know, most people are very unhappy when they're not pursuing something, Right. It's why you see championship teams come back and try to win another championship. You see Saban trying to win a seventh national championship. You see, you know, like why is one not enough? So it's also the reason you see people not come back and win it back to back because somebody else is hungrier.
00;05;16;12 - 00;05;36;04
Coach Burt
So what I found in my life, I'm 47 is that I have to set new targets, new goals, which is why I'm building a $7 million greatness factory in downtown Nashville. That's why I go around the country and look at places like when I'm in Denver, I'll say, Man, is this would this be a good place for a greatness factory?
00;05;36;07 - 00;05;53;28
Coach Burt
It's why I'm constantly creating things because it gives me something to pursue. I've been a coach for over three decades, so, you know, it's not like I wake up every now and while I just can't wait to coach before I'm doing a speaking engagement tomorrow, after you've done thousands of speaking engagement, it's not like you know, there's newness there.
00;05;53;28 - 00;06;12;29
Coach Burt
It's like, okay, I got to play a game, which is what you see the real pros do. They they, they create a competitor. They even if it's in their own mind, they come up with some game to play to try to keep them fresh. And that's I think that's what people do when it comes to losing their brain drive.
00;06;13;02 - 00;06;33;22
Steven Pesavento
So, you know, I can relate a lot to that. Satisfied needs don't create motivation. I hit a level the level I wanted to hit and I happened to be in one of the most happy places that I've been. I've got an amazing relationship I had sacrificed that for for quite a long time. And now I'm at a point where I don't want to lose the things that I now have.
00;06;33;25 - 00;06;53;10
Steven Pesavento
And I feel like I've gone into almost a defensive posture in business and then defensive posture in the personal life, wanting to be able to hold on to and keep the things that are great, great in that side. And coming from a place of defensiveness, as you talk about, is the worst way to be running a business, is the worst way to compete.
00;06;53;12 - 00;06;54;29
Steven Pesavento
How do you break that?
00;06;55;01 - 00;07;15;22
Coach Burt
Yeah, and I learned that first Stephen, as a basketball coach is that anytime I play, not to lose it always guaranteed losing because you get away from doing the things that made you great, right? And and you know, even in a relationship, my wife said to me one day, we've been together, you know, a long time, a decade plus.
00;07;15;22 - 00;07;38;07
Coach Burt
And she said, you know, when we first met, you were so much fun. You know, you had fun. You you, you know, and then and then and then the more successful I became, the more boring I became Bride. It's like I forgot how to have fun. It's it's like everything was business. And and and I didn't know how to go back and just have to relax.
00;07;38;07 - 00;07;58;25
Coach Burt
I really didn't know how to relax, to be honest. It's like, Hey, I got to get this, and then I got to go get dance, and then I go get this. The more money we made, the more pressure we had. So it's easy to do what's called fantasize and catastrophize. Okay. A lot of people that are entrepreneurs have the gift of vivid visualization.
00;07;58;28 - 00;08;14;22
Coach Burt
And I learned this from one of my coaches, Dave Blanchard, that that worked with me for six months. And, you know, there was a period of time that I woke up with just a lot of anxiety in the morning. I had more money than I had. I had more success than I ever had. I was gifted with a beautiful wife and three beautiful children.
00;08;14;22 - 00;08;39;11
Coach Burt
And I had all this anxiety and I was telling one of my coaches and one of our coaching sessions as a man, I have all this anxiety and I don't I can't figure out why. And he said, You spent a lot of time in mental creation drawing it up. I vivid I can, I can vividly visualize it. And then when it doesn't go the exact way I want to or at the speed I want to you go to catastrophizing, which is you go all the way to negative ten.
00;08;39;13 - 00;08;57;07
Coach Burt
we're going to lose everything. We're going to go broke, right? It's like it's like, hey, you know, And so I really had to work on that for about six months. Stephen With with one of my coaches to wake up in the morning and get back in that mindset of just having fun and being grateful. Getting back to this is awesome.
00;08;57;07 - 00;09;17;06
Coach Burt
I can't believe I get to do this. I can't believe I get to do these things I get to do and and really reconnecting with why I got into coaching to begin with. What might because goals were. But by catching myself when I started to go into catastrophe, you know, we'll have one bad sales day. We'll have ten good sales days and one bad sales day.
00;09;17;07 - 00;09;34;22
Coach Burt
It would be like worlds falling apart. It's like, what's wrong with everybody? You know what I'm saying? It's like this happens. There are ebbs and flows and it's very easy to live in that. To live in that space between where you are versus where you think you should be versus just going, you know, where you saw me four years ago.
00;09;34;22 - 00;09;51;12
Coach Burt
We're significantly better than we were today. But but if you call me Day, I'll be like, Man, I'm not there yet. I'm always trying to get somewhere. It's always trying to become famous one day or make it big. And, you know, I told my wife one day, you know, we're we're where we are today is a lot of people would love to be in.
00;09;51;15 - 00;09;56;27
Coach Burt
So why don't we appreciate that? Why don't we experience a little joy in the journey?
00;09;57;00 - 00;10;23;00
Steven Pesavento
Well, there's the challenge, I feel. And personally, I can imagine a lot of other people might feel this as well as that drive that dissatisfaction that you're talking about was the thing that drove me the hardest, where I'm like, I'm not there. I don't have it doesn't matter how many followers that have, doesn't matter how many properties I've bought, doesn't matter if I've raised $50 million or not, doesn't matter if I've doubled people money.
00;10;23;03 - 00;10;44;22
Steven Pesavento
I got to do better. I got to go harder. And then I flip over to gratitude. And then I'm in bliss and I'm all happy and I'm dancing around. I'm feeling good and nothing's getting done. The team ain't working as hard. Yeah. So it's this balance it sounds like, between enjoying what you have, but then yet still being unsatisfied to go after more.
00;10;44;25 - 00;11;06;12
Coach Burt
Yeah, the tension. The tension is actually what creates the movement, the frustration. But if we can if we can go from mental creation, which is seeing it in our mind to, to progress toward what I call the b C, I followed up the book, flipped the switch with a small book called From A to B, and B is your ideal picture, right?
00;11;06;12 - 00;11;26;25
Coach Burt
Like, like in my ideal world, I think I want 50 greatness factories and my passive income is greater than my living expenses and I coach three days a week and I see my kids every morning and I fly private everywhere I go. When I spend three nights a month with my wife, like that is a mental construe bucket of of an ideal life.
00;11;26;29 - 00;11;48;28
Coach Burt
Okay, Now we want to move toward that B which could be tangible or intangible. It could be a number we just say, Well, my company is doing 25 million a year. You know, I'd be happy. Well, if I just had a bigger beach house, I'd be happy. What if I see we think we want to move toward that because we believe it'll make us happy or we think it'll alleviate stress.
00;11;48;29 - 00;12;17;24
Coach Burt
Like if I just had passive income that was greater than my living expenses, then I wouldn't have any financial anxiety, which could be true. Or I would just want to move toward that goal because I'm alive. When I'm moving toward that goal. So it's important to have a B, but it's also important to go, you know what? I'm going to see it in my mind's eye, in the gift of imagination, but I am taking tangible steps toward it.
00;12;17;24 - 00;12;37;09
Coach Burt
That's the physical action that you take. So an example is I went down and looked at my Greatness Factory last night, spent about a year in construction. It's not finished, but but man, they're putting the carpet in and the bathrooms are finished and the glass is going up and the auditoriums coming together. Right. And and it's like it's close.
00;12;37;09 - 00;12;56;24
Coach Burt
Well, that dream started seven years ago. But mean, I was talking about that seven years ago. I drew up the plan. Seven years ago. I invested 100 grand in just the plan seven years ago. So it's just now. Right. But taken a step every day. So today I was working on a B in there. Today I was working on who would be great coworking people in there.
00;12;57;01 - 00;13;07;02
Coach Burt
You know, I was working out who are people who would want to rent the space. So it's like that's the physical action. And we need to be satisfied that we're taking an action toward toward the goal.
00;13;07;04 - 00;13;32;11
Steven Pesavento
So the key that I'm hearing here is really dream. Have that dream. Visualize it, enjoy the good feeling of that visualization, of that dream, feeling it, knowing that it's possible, believing that it is. And then actually enjoying the progress steps that you're making, regardless of if you've arrived yet. But you have to be appreciating and grateful for those steps you're taking.
00;13;32;11 - 00;13;50;17
Steven Pesavento
Because when we met four years ago, you're talking about the Greatness Factory as if it's going to pop out of the ground tomorrow. Yeah, but by having that visualization, having that belief, you carry that, then you attract those people into your world and you can then take the steps each step along the way towards getting there.
00;13;50;20 - 00;14;09;07
Coach Burt
Yeah. When you talk about it a lot and draw it up a lot and go there in the mind a lot, like I don't think people really understand. I don't think I think people underestimate that part like me speaking around the world, talking about the Greatness Factory, me drawing it up on my notepad every day, me trying to find the locations for it.
00;14;09;07 - 00;14;25;10
Coach Burt
Like like that is a form of physically manifesting something that a lot of people don't do. Like I show people how a mental map and how I draw it up and how I go touch and see things and but you know, a lot of people don't do that part. They just keep doing the same thing they've been doing.
00;14;25;13 - 00;14;50;21
Coach Burt
And, you know, when it comes to real estate, I have a deep passion for great real estate. I believe inspirational things happen in inspirational places. So I like, you know, I'm looking at retreat sites around the country where some people are buying apartment complexes. You know, I'm looking at retreat sites where I can combine coaching and retreating. I like I believe in retreating to attack.
00;14;50;23 - 00;14;58;23
Coach Burt
So so if I could combine the coaching and the real estate, that's what I've really done with a lot of the real estate that I own.
00;14;58;25 - 00;15;17;02
Steven Pesavento
Yeah. And so you've got a clear purpose behind that. And something that I think you talk a lot about is, you know, which is controversial compared to some other people's beliefs. But I think it resonates really, really well as you talk about screwing your wife. Yeah, screw your purpose. Tell me about this.
00;15;17;05 - 00;15;42;16
Coach Burt
Well, I think and this is actually the book that my agent is shopping to all the major publishers right now. So we'll see. We'll see. We'll see if it lands and hits. And I I've spent 32 years coaching people and it's okay. And I don't philosophically believe after 32 years of coaching people that you have to find your purpose before you do something big.
00;15;42;16 - 00;16;03;26
Coach Burt
I actually believe your purpose finds you when you are alert, curious, responsive, and you take steps toward things that you're curious about. Like like if you were to come to me, Steve, when I was 25 years old and said, Man, you could be a multimillionaire and coach and write books and travel around the world and be like, Why would I want to do that?
00;16;03;26 - 00;16;22;01
Coach Burt
Man? I'm a high school basketball coach. I love what I do for a living. I got 20 $500 in the bank. I got a two bedroom condo I love. Like, I didn't want to do this, but but as I wrote the books and as I went out and spoke to adults and I saw the light bulb come on, I was like, Man, I enjoy this.
00;16;22;03 - 00;16;43;28
Coach Burt
And then I started doing this and I really enjoyed the creation. I enjoy creating things, man. I love real estate. What if I could combine my love of coaching and my love of real estate? What if you see? So I didn't really find my purpose and then do something big. I actually just started pursuing things. So chapter three of the book is called Screw Your Wife.
00;16;43;28 - 00;17;02;13
Coach Burt
It's actually going to be its own book that that I'm shopping right now out to the publishers because could I know my purpose and still not be motivated? And I believe the answer is yes. Yeah I could I know my purpose and be broke and not know how to monetize on it. Could I could I know my purpose did not feel like doing it.
00;17;02;13 - 00;17;24;17
Coach Burt
Could I know that I was put on earth to coach and speak and help people. But tomorrow, when it comes time for me to go speak to 200 real estate agents, not feel like going because I've done it for 10,000 times, you see where I'm going? Like like. So I don't think I think a lot of people just think that, man, if I find my way, life will just take off and I'll just go.
00;17;24;17 - 00;17;43;22
Coach Burt
But so, so in this book that I'm writing in which it came from chapter three of the Flip the Switch book, is that I like a formula. We need to help you find your skill first. Not sure why you need to find your skill. Then we need to find a problem that you would love solving in the world.
00;17;43;25 - 00;18;04;07
Coach Burt
See, what I like about Musk is he never goes into a business to make money. If you listen to the autobiography about Musk and he didn't go into business to be a billionaire, he goes into business to solve a big problem because he has a curiosity and then he backs into the money. So. So first he found his skill, then he found the problem he wanted to solve.
00;18;04;10 - 00;18;25;09
Coach Burt
Then his purpose found him. So in that book, I'll talk a lot about finding the skill, finding the problem, packaging the skill, marketing the skill, and then ultimately monetizing the skill. But I do expect it to be controversial and I do expect people to either love it or hate it, and some people won't even read it because they because it goes in hand.
00;18;25;09 - 00;18;37;03
Coach Burt
But but for all the millions of people who feel like a loser because they haven't found their way, this book will be for them. It'll actually be a book about purpose with a really great title.
00;18;37;05 - 00;18;59;28
Steven Pesavento
Yeah, well, and I think that's what's so powerful about it. When I first heard it, I was like, I don't know, man. I don't know. Let's let's hear out what what Coach Bird has to say. But, you know, at the at the core of it, it makes perfect sense because there is a ton of resistance towards feeling like you need to know exactly why you're here, what your purpose is, and that by knowing it, it'll solve everything.
00;18;59;28 - 00;19;27;12
Steven Pesavento
And then you feel like you get to this point where you're connected to it and yet you're still broke or you're still got the same problems, or you're still stuck in that same place. And this removes that need, that feeling like you have to have that in order to move forward and instead focuses on taking action so you can have the experiences, the experiences that will actually inform you and show you what that purpose could be at different stages of your life.
00;19;27;14 - 00;19;49;12
Coach Burt
The items I ask myself a lot Why am I the way I want? Why am I the way I am? Why do I think like I do? Why do I keep pursuing things? Had a lot to do with my early conditioning from a single mom who operate a lot out of scarcity Had a lot to do because I was raised by coaches who taught me competitive intelligence how to win.
00;19;49;15 - 00;20;18;14
Coach Burt
But one day I called the top five people just as a test that I coach Top five What the World Considers Success. Now the world's going to tell you, Stephen, Success is money and fame and looks and education and power and status. The world is going to tell you this is what success is. I actually have a concept called the successful failure is that I could be a great businessman and a lousy father.
00;20;18;16 - 00;20;36;07
Coach Burt
I could be a great dad and a lousy businessman. I can be a great dad and a lousy friend. So so when you think about this, the world tells you success is this. If you achieve these things, you are successful. It's only gotten worse and worse and worse and worse and worse with social media and what people say.
00;20;36;15 - 00;21;06;16
Coach Burt
So I call the top five people that people would consider successful that I coach. And I said, What's your why? And they said, I don't know. It's just here's what they say. It is just who I am. And I get up and I go get it because that's who I am. Now, psychologists tell us that's identity. Somewhere in their past, they've developed a strong identity of themselves that cannot be broken by other people.
00;21;06;16 - 00;21;20;13
Coach Burt
It's who they are. Is it their purpose? They may go, I don't know. It's just if you put them doing anything, they're going to pursue it with that kind of passion because that's who they are. That's their identity.
00;21;20;16 - 00;21;54;18
Steven Pesavento
Yeah, Well, and I think people should absolutely go by the book, flip the switch. But in that book, you talk about how to unlock your prey drive, how to unlock that side of yourself that so many of these, quote, worldly, successful people have and it's part of their identity. How do you unlock it? How can somebody who is listening to this now get an idea before they go sit down and read the book on being able to find that part of themselves that they know is that well.
00;21;54;19 - 00;22;12;20
Coach Burt
First is awareness that it's there. You know, I was dealing with a guy the other day and he didn't he didn't like the way I approached him after I helped him generate about 2 million more dollars in a very short period of time. But, you know, any and I kind of went adding pretty hard and he didn't like that.
00;22;12;20 - 00;22;29;28
Coach Burt
And I said, Man, I'm an animal. You didn't hire me. I was a poodle. You hired me because I was a pit bull. Now I helped you generate 2 million more dollars in a very short period of time. When you get the prey drug, you get the good and the bad. And it's not it's not like you could just tame it.
00;22;29;28 - 00;22;46;26
Coach Burt
It's like, yeah, I want this dude to come in and be a stone cold killer and build a sales force and help me make millions of dollars. But but I want to tame him just a little bit. Right? The first the first job I had, Steve, when I retired from athletic coaching was with with the $2 billion bank.
00;22;46;29 - 00;23;03;05
Coach Burt
They hired me to come in and drive the largest increase in sales they had ever had in the history of the bank. They wanted they wanted a 40 or 50% increase in a one year cycle. And I came in like a Tasmanian devil and they gave me a little team of two or three bankers to work with me.
00;23;03;05 - 00;23;22;26
Coach Burt
These are two people on my team. They were used to go like every day going on for one hour lunch. I was working, I'm like 16 hours a day and the CEO called me one night and he's like, Man, you cannot like, work these people like this. He said, They're bankers, for God's sakes. Like, they don't even know how to work like this.
00;23;22;29 - 00;23;36;26
Coach Burt
And I just said, Look, man, do you want do you want to hit the number or not? And because if you if the if these people were out is give me two more, they're going to get worn out, too, because they don't have an engine to do this. If you could have done it, you wouldn't have needed me.
00;23;36;29 - 00;24;00;19
Coach Burt
Right. Took me, didn't take me a whole year but December I think it was the 10th of that year we had hit 43% increase in sales for that company in thousand 645 new customers. Now, my point there is the pretty drive is in people, but it has to be activated. Now, some people, you know, let's go back to something you said the the fear of loss can actually be used.
00;24;00;19 - 00;24;08;29
Coach Burt
Activate the pre drive. I wear a bracelet that says go to bed tired, wake up hungry. It all goes to zero at midnight.
00;24;08;29 - 00;24;09;24
Steven Pesavento
I love that.
00;24;09;26 - 00;24;42;21
Coach Burt
I tell myself that I that that what takes years to build up could take seconds to tear down. This is why I have daily goals versus weekly and monthly goals or quarterly goals. A lot of people like quarterly goals and quarterly goals. I like, look, we started over zero today, right? It's called mental subtraction. Psychologists call it mental subtraction is to actually tell yourself or tell your brain that you've got to give up something you love, right?
00;24;42;27 - 00;25;03;24
Coach Burt
You take something you love and pretend you got to give it up. If you don't hit your numbers like if you if you decide to coast and you don't hit your numbers, you got to give something up. So the the big boys and the big girls go to bed tired and wake up hungry. It all goes to zero midnight for them no matter how much they have, by the way, because something's going to happen.
00;25;03;24 - 00;25;23;21
Coach Burt
It's not going to be enough when you try to do something big. Just me building a $7 Million building in downtown Nashville, first thing I told my wife is, Man, you got to have a lot of money to do this. You know that the MVP is 800,000 and the right and the data is a couple hundred thousand in the ABS.
00;25;23;21 - 00;25;42;02
Coach Burt
400,000. I mean, it's a $3 million build out for 8000 square feet. So when you look at it like you need the money to fulfill the purpose, the bigger the purpose, the more money you're going to need to do it. And if you don't and so if you got no goals and no purpose or you don't want to do anything, just keep making small money.
00;25;42;05 - 00;25;46;17
Coach Burt
But when you try to go do something big, you're going to need a lot of money to do it. Trust me.
00;25;46;20 - 00;26;01;22
Steven Pesavento
Yeah. No, I couldn't agree more. I absolutely think you need the resources to be able to accomplish big things. And and I know plenty of people have big goals or big aspirations yet they still seem stuck in they.
00;26;01;26 - 00;26;27;29
Coach Burt
They seem stuck because they may live in mental creation. They may not have the confidence to manifest it. So the fear of loss could activate their drive. For a lot of people, people you're talking about right here, exposure is the number one activator of drive. Meaning if I'm around big players and they're doing big things, I'm going to be inspired to do bigger things.
00;26;28;01 - 00;26;49;12
Coach Burt
I'm going to activate my pre drive. This is the value of conferences. I think conferences are overrated other than to activate the pre drive. I don't think conferences change people's lives. I think they open people's minds and see tomorrow if these people see me speak for an hour, it's not going to change their life. They're going to get activated and they're going to want to go do something.
00;26;49;12 - 00;27;09;22
Coach Burt
But if they don't have continued exposure to me over a cycle of time, that will dissipate like cotton candy. It tastes good because they don't they may not have the motivation level I do or the drive I do. So to get some of it, we need to spend more time together. We need to have continued exposure, which is why I'm a big proponent for the coaching program.
00;27;09;22 - 00;27;45;27
Coach Burt
So I say the speaking opens the mind, the coaching changes a life. I go see a person speak on real estate that's raised a lot of money, but a lot of things. It's like, That's good, man, but that don't mean I know how to do it when I leave. Now, if I spent a year studying under that person, having exposure to that person, being activated by that person, having my mind expanded by that person, being around other like minded people, I am I am way more likely to be able to go execute on what that person knows how to do versus just see him one time and think it's going to change your life.
00;27;45;27 - 00;27;48;01
Coach Burt
It's not. I've been doing this a long time.
00;27;48;03 - 00;28;14;19
Steven Pesavento
Yeah, and that's the power of listening to podcasts, listening to books, reading books, going out and hiring great coaches, people who are experts at doing the thing that you want to do. I mean, you just wrote a book, you just published it. You just sold tons of copies, hit the bestseller list and you got there because you hired a great coach, somebody who already had done it before and knew how to do it and be able to hit that level.
00;28;14;22 - 00;28;17;11
Steven Pesavento
And that's what you need to do to succeed.
00;28;17;14 - 00;28;35;29
Coach Burt
Yeah, the truth is, I didn't know how to hit the bestseller list. I knew how to write books. I had written 17. I knew how to package intellectual property. I knew how to generate millions of dollars through coaching programs. What I did not know how to do was make the book a Wall Street Journal bestseller. Now, let me tell you something really interesting about this has a lot to do with self-talk.
00;28;36;02 - 00;28;53;20
Coach Burt
When I first became a basketball coach, here was my self-talk statement. I'll be a good coach, but I'll never be a championship coach because they've never won a championship here. This is what's on sale for the first five years. At 25 years old, I go, You know what? I'm going to be a championship. Coach took me four or five years to really believe it.
00;28;53;22 - 00;29;11;13
Coach Burt
Then it took five more years to do. It started my coaching business mean I'll be a good coach, but I'll never be one of the top coaches in the world because after all, there's Tony Robbins and Green Card OWN and whoever else is out there. And then and then I started. Then I spoke at Tenax in 2018 and I go, You know what?
00;29;11;16 - 00;29;27;23
Coach Burt
I can hold my own versus these people. And then I was writing books, man, I'll write good books, but I'll never I'll never be a Wall Street Journal bestseller or me. It came from a small town in Tennessee. Nobody's ever done that for my small town. It's like, I'll just write good books that generate leads and then I made up my mind.
00;29;27;25 - 00;29;46;04
Coach Burt
I'm writing this book. It's going to be a Wall Street Journal best seller. Okay, They're no better than me. Then I go, Who can help me write? And I reached out to a person. I just come off a bestseller and I said, Who? Who launched your book? And they say, Rory Vaden. And I said, okay, we're moving to Nashville.
00;29;46;06 - 00;30;08;13
Coach Burt
Picked up the phone that day, called his office. They said he didn't have any spots available. I said, Tell him Coach Birt wants to work with him. Can he just find one day for me? He did it for hours with you. That's all it took, by the way. 4 hours, 18 Grant, something like that. And I walked out of there with a clear strategy in how to do it.
00;30;08;15 - 00;30;27;15
Coach Burt
Okay. Which I did not have before. I had pieces of a strategy and it wasn't coherent. And then I had, you know, some continued exposure to Rory and he was great. He stays with you until the book comes out. Then he helps you do it. And, you know, I execute on the strategy boom, We hit that, we hit the list, and now I know how to do it.
00;30;27;18 - 00;30;30;24
Coach Burt
I would have never known how to do it if I wouldn't have paid the money.
00;30;30;27 - 00;30;37;20
Steven Pesavento
And you would have never known how to do it if you wouldn't have decided that you could do it and make that decision.
00;30;37;22 - 00;31;00;04
Coach Burt
It's not the best written books that become bestsellers now. Some go viral, some or organic. A lot of famous people. It's easier for them to do it because they got bigger audiences. But the truth is, it's really the best marketed and best sold book. It's not the best written book. It's it's really understanding how to tap into a base of people.
00;31;00;04 - 00;31;04;03
Coach Burt
It's very hard to do if you don't have a lot of people following you.
00;31;04;06 - 00;31;22;08
Steven Pesavento
Now it makes sense. And I look forward to learning from, from you and Rory and all these people have done it before as we put ours out as well. But as we get kind of close to wrapping up, I've got one more question before I go to it. Coach, where can people find a copy of the book?
00;31;22;08 - 00;31;28;12
Steven Pesavento
Where can they follow you if they want to keep learning and getting that experience and that repetition over and over.
00;31;28;15 - 00;31;48;29
Coach Burt
Now, obviously they can go anywhere. Good books are sold to buy the book. If you go to my my website, you know, obviously we have your information. I typically call the people who buy the books. We give people a lot more incentive to go buy them at my site than anywhere. Coach Broadcom. But if you want to go to Amazon and that's perfectly fine, I'm actually coming out in just a few weeks with my own audible version.
00;31;48;29 - 00;32;13;02
Coach Burt
Not a flip the switch, but a pre drive. When I did the book, McGraw-Hill hired person to do the audio and I didn't have any say on that. Not that they were bad, but a lot of people didn't like it because it wasn't me and they're used to hearing my voice. So I just went into the studio. I rented a studio one day and I said, Man, I'm going to break down the concept of pre drive and I'm about to bring that up on Audible.
00;32;13;02 - 00;32;34;03
Coach Burt
It's about 4 hours of me breaking down the concept with me coaching people through Just Pray Drive. That will be the title of it. So, you know, four or five of my books on Audible, they all should be on Audible really. But you can go there if you like, you know, listen to those things and YouTube, Instagram, Tik Tok, wherever, wherever you see Coach Michael Burke, that's me.
00;32;34;05 - 00;32;52;03
Steven Pesavento
I love it. Well, the last question before we part ways for the day coaches. There's a lot of people who are listening, who know what to do, yet they're still stuck there. They're not taking the action. They're not doing the things that they know they need to do in order to create the life they want. What advice would you leave them with?
00;32;52;05 - 00;33;15;10
Coach Burt
Take one action. Do one thing about human nature for people to start with. Good intention failed to follow through experience guilt. I always ask people I like. I like Bezos regret minimization framework, you know, go to 80 years old and if you would regret not doing something, you need to do it. But the biggest thing people need to do is initiate.
00;33;15;10 - 00;33;35;04
Coach Burt
And for your listeners watching or listening, and it could be by the book, it could be get the audio, it could be take a course, it could be follow me on YouTube. It could be take an act. When in doubt, it's right out of flip the switch. Take an action like I'm here in Denver and, you know, just want to have lunch and I need to exercise.
00;33;35;04 - 00;33;59;08
Coach Burt
And I got some people coming over to meet me this afternoon. But in between, I will never go wrong by taking an action, following up on somebody, doing a post contact to one of my customers, you know, engaging with somebody who's interested, following up. I mean, you'll never go wrong by initiating an action. You'll only go wrong by doing nothing.
00;33;59;08 - 00;34;25;25
Coach Burt
I think it was Churchill who said, or maybe Roosevelt, one of the two said, the best decision you can make is the next right decision. The second best decision you can make is the wrong decision. But the worst decision you can make is to make no decision. And that word decisive means to kill something else. I'm making a decision and I'm moving and I'm getting into movement and and everything follows that movement, everything.
00;34;25;25 - 00;34;35;22
Coach Burt
That's why nothing happens until the prey drive is activated, it initiates. And that's really what the book is about and what the concept pre drive is about.
00;34;35;25 - 00;34;50;10
Steven Pesavento
Well, I couldn't I couldn't recommend grabbing a copy of the book enough. Absolutely. Go out and buy a copy. Coach Michael Bird or Coach Bird Tor.com, thanks so much for joining us. It was amazing to have you back on, Coach.
00;34;50;10 - 00;34;56;29
Coach Burt
Yeah, thank you, ma'am. Four years later, we're getting better every day. Every day in every way. We're getting better every day.
00;34;57;02 - 00;34;59;20
Steven Pesavento
Yeah. Thanks again for listening. And we'll see you on the next episode.